Go to navigation  |  Go to contents
in
  • ESOMAR.org
  • RW Connect
  • Directory of Research
  • Help / Support
  • News & Multimedia
  • Commercial opportunities
  • MyESOMAR (sign in)
ESOMAR
  • Knowledge & Standards

    The ICC/ESOMAR Code on Market and Social Research sets out the professional and ethical rules which market researchers follow and has been adopted by more than 4,900 ESOMAR members and 60 national market research associations worldwide. 

     Read more 
 
  • About ESOMAR
  • ESOMAR Membership
  • Knowledge & Standards
  • Government Affairs
  • Publications Store
  • Career Development
  • Events & Awards
  • Codes & guidelines
  • Market research explained
    • Glossary
  • Research resources
  • Research associations
  • Complaints & compliance
  • Professional Standards Committee
Home > Knowledge & Standards > Market research explained > Glossary > I

GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

ICC/ESOMAR International Code on Market and Social Research
Ideal Population
Identification information
Implicit Alternatives
Implicit Assumption
Implied Population
Imputed Response
In-depth Interview (aka One-on-One or Diad)
In-Home Interview
In-House Research
In-Street Interview
Inability Error
Incentive (aka Co-operation Fee or Respondent Fee)
Incidence (aka Strike Rate)
Independent Samples
Independent Variable (aka Causal Variable)
Index
Indirect Approach
Indirect Observation (aka Trace Analysis)
Indirect Question
Inductive Research
Industrial Survey
Inferential Analysis
Information
Informed Consent
Initial Refusal
Instrument Error
Intended Sample
Interaction Effect
Interactive Testing Effect
Intercept Interview (aka Mall Intercept Interview)
Interdependence Techniques
Interdependency
Interlocking Quotas
Internal Secondary Data
Internal Validity
Interquartile Range
Interval Scale
Interview
Interviewer Bias
Interviewer Cheating
Interviewer Error (aka Interviewer Bias)
Intra-Cultural Analysis
Inverted Funnel Approach
Itemised Rating Scale
Share |

All ESOMAR

About ESOMAR

  • Mission & statutes
  • Financial statements
  • Office location
  • Our team
  • Council
  • Representatives

Help/Support

  • FAQ
  • Glossary
  • Sitemap
  • Online payments
  • Contact ESOMAR

  • Call us: +31 20 664 2141

Initiatives, Products & Services

  • Membership
  • Codes & Guidelines
  • Government affairs
  • Directory
  • Publications store
  • MR Job board
  • Events
  • Awards
  • Career development

  • Commercial Opportunities

Directory Lists

  • Associations
  • Companies
  • Members
  • Representatives

Publications Store

  • Papers
  • Books & reports
  • Research World Magazine
Latest paper collection:
  • Qualitative 2012 - Informing Strategic Decision Making and Action

News & Multimedia

  • Latest news
  • Video
  • Audio

Learn more... Receive our newsletters

Receive our newsletters

Follow us

RSS Linkedin

Facebook Twitter
  • Terms & Conditions
  • Privacy Policy
  • Disclaimer
  • Sitemap
© ESOMAR copyright 2013