GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

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Laboratory Experiment
Laboratory Test Market
Laddering
Latin Square Design
Leading Question (aka Loaded Question)
Length of Interview
Level of Significance
Lifestyle
Likert Scale
Line Chart
Linear Regression Analysis
Literature Search
Loaded Question
Location Studies
Longitudinal Design
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