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    The ICC/ESOMAR Code on Market and Social Research sets out the professional and ethical rules which market researchers follow and has been adopted by more than 4,900 ESOMAR members and 60 national market research associations worldwide. 

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Home > Knowledge & Standards > Market research explained > Glossary > N

GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

NA
National Proportions
Natural Observation
Nested Sample
Neutral Value
NH or NAH
Noise
Nominal Group Technique
Nominal Scale (aka Classified Scale)
Non-Comparative Scale
Non-metric Correlation
Non-Metric Data
Non-Metric Multidimensional Scaling
Non-Parametric Test
Non-Probability Sample (aka Non-Random Sample)
Non-Random Sample
Non-Response Error
Non-Sampling Error
Norm
Normal Distribution
Normative Data
Null Hypothesis
Numerical Scale
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