Go to navigation  |  Go to contents
in
  • ESOMAR.org
  • RW Connect
  • Directory of Research
  • Help / Support
  • News & Multimedia
  • Commercial opportunities
  • My ESOMAR (login)
ESOMAR
  • Knowledge & Standards

    The ICC/ESOMAR Code on Market and Social Research sets out the professional and ethical rules which market researchers follow and has been adopted by more than 4,900 ESOMAR members and 60 national market research associations worldwide. 

     read more.. 
 
  • About ESOMAR
  • ESOMAR Membership
  • Knowledge & Standards
  • Government Affairs
  • Publications Store
  • Career Development
  • Events & Awards
  • Codes & guidelines
  • Market research explained
    • Glossary
  • Research resources
  • Research associations
  • Complaints & compliance
  • Professional Standards Committee
Home > Knowledge & Standards > Market research explained > Glossary > O

GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Observation Bias
Observation Check
Observation Study
Observed Value
Occasion Image
Omnibus Study
On-Air Test
One Group Pre-Test - Post-Test
One-on-Ones
One-Shot Case Study
One-Sided Question
One-Stage Sampling
One-Tailed Test
One-Way Mirror
Online Discussion Group (aka Virtual Group)
Open-Ended Questions (aka Unstructured Questions)
Opening Questions
Opinion
Opinion Poll
Optimum Allocation
Order Bias (aka Position Bias or Sequential Bias)
Ordinal Scale (aka Ranked Scale)
Osgood Scale
OTS
Outliers
Overclaiming
Share |

About Esomar

  • Mission & statutes
  • Financial statements
  • Office location
  • Our team
  • Council
  • Representatives

Help/Support

  • FAQ
  • Glossary
  • Sitemap
  • Online payments
  • Contact ESOMAR

  • Call us: +31 20 664 2141

Initiatives, Products & Services

  • Membership
  • Codes & Guidelines
  • Government affairs
  • Directory
  • Publications store
  • MR Job board
  • Events
  • Awards
  • Career development

  • Commercial Opportunities

Directory Lists

  • Associations
  • Companies
  • Members
  • Representatives

Publications Store

  • Papers
  • Books & reports
  • Research World Magazine
Latest paper collection:
  • Qualitative 2011 - Embrace, inspire and celebrate!

News & Multimedia

  • Latest news
  • Video
  • Audio

Subscribe to our newsletters

Follow us

RSS Linkedin

Facebook Twitter
  • Terms & Conditions
  • Privacy Policy
  • Disclaimer
  • Sitemap
© ESOMAR copyright 2012