GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

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Q-Sort Scaling
Qualified Refusal
Qualified Respondent
Qualitative Research
Quality Control
Quantitative Research
Quasi-Experimental Design
Questionnaire
Questionnaire Administration
Quintiles
Quota
Quota Sample (aka Purposive Sample)
Quota Sheet
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