GLOSSARY

To assist all those working in the market research and opinion industry ESOMAR maintains a comprehensive glossary of market research and marketing terms.

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Random Digit Dialling
Random Error
Random Sample
Random Sampling Error
Randomisation
Randomised Block Design
Range
Rank Order Scaling (aka Ranking)
Ranked Scale
Ranking
Rating
Rating Scale
Ratio Scale
Raw Data
Reach
Reactive Bias
Readership
Recall Interview
Recall Measurement (aka Recall Test)
Recall Test
Recommendations
Reconvened Group Discussion
Recruiting
Referral Sample
Refusal
Refusal Rate
Regression Analysis
Related Recall
Relevance
Reliability
Repertoire
Representative Sample
Research Brief
Research Design
Research Effect
Researcher
Residual
Respondent
Respondent Error (aka Response Bias)
Respondent Fatigue
Respondent Fee
Respondent Level Data
Response Bias
Response Latency
Response Rate
Response Style
Resulting Sample
Role Playing
Rotation Procedure
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