The ICC/ESOMAR Code on Market and Social Research sets out the professional and ethical rules which market researchers follow and has been adopted by more than 4,900 ESOMAR members and 60 national market research associations worldwide.
ESOMAR co-operates with national and regional research associations worldwide, to encourage, advance and elevate the cause of market research. At every possible opportunity, ESOMAR strives to collaborate with local and regional associations to promote the continued use of market, social and opinion research as an effective management decision-making tool in the public and private sectors. ESOMAR believes that the strength, local expertise and presence of National associations, combined with ESOMAR’s facility to compare, contrast and reinforce global best practices, provides an unbeatable means to strengthen and unify the entire market research industry. In this way, our industry can speak with one, consistent voice across the globe.
Associations from across the globe, at Congress 2011
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