Research resources

This section contains a broad range of useful information for researchers, and those interested in market research, who are looking for reference materials that can help them in their everyday activities.

It includes a glossary of market research terms as well as ESOMAR’s 28 Questions to Help Research Buyers of Online Samples - to help researchers ensure that what what they receive from an online sample provider meets their expectations and ESOMAR's new 24 Questions to Help Buyers of Social Media Research. It also includes Practical Guides to assist researchers in deciding when and how to use certain techniques.