Research resources

This section contains a broad range of useful information for researchers, and those interested in market research, who are looking for reference materials that can help them in their everyday activities.

It includes a glossary of market research terms as well as ESOMAR’s 28 Questions to Help Research Buyers of Online Samples - to help researchers ensure that what what they receive from an online sample provider meets their expectations and ESOMAR's new 24 Questions to Help Buyers of Social Media Research. It also includes Practical Guides to assist researchers in deciding when and how to use certain techniques.

Summary of the Article 29 Working Party Opinion on the use of Mobile Apps
PDF (87 Kb)

24 Questions to Help Buyers of Social Media Research

28 Questions to Help Buyers of Online Samples

ESOMAR Practical Guide on Cookies - July 2012
PDF (187 Kb)

Standard Definitions - Final Dispositions of Case Codes and Outcome Rates for Surveys
PDF (865 Kb)

36 Questions to help commission neuroscience research
PDF (558 Kb)

Global Guidelines on Out-of-Home Audience Measurement
PDF (235 Kb)

A Practical Guide to Cloud Computing Services – Research World Issue 30 – October 2011
PDF (145 Kb)

Ethnic and cultural surveys
PDF (161 Kb)

Summary of regulations applying to unsolicited contacts in 35 countries as at May 2013
PDF (119 Kb)

Using Mobile phones for Research - May 2010 Research World
PDF (211 Kb)

Glossary of market research and marketing terms