Can researchers access content within private areas on social media sites?
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Knowledge & Standards
The ICC/ESOMAR Code on Market and Social Research sets out the professional and ethical rules which market researchers follow and has been adopted by more than 4,900 ESOMAR members and 60 national market research associations worldwide.
Research resources
This section contains a broad range of useful information for researchers, and those interested in market research, who are looking for reference materials that can help them in their everyday activities.
It includes a glossary of market research terms as well as ESOMAR’s 26 Questions to Help Research Buyers of Online Samples - a quick guide to assist research buyers in receiving what they expect from an online sample provider. Over 30 companies worldwide have answered the 26 questions on their website to show that they provide quality research services.
Launched: 36 Questions to help commission neuroscience research
PDF (558 Kb)
Global Guidelines on Out-of-Home Audience Measurement
PDF (235 Kb)
A Practical Guide to Cloud Computing Services – Research World Issue 30 – October 2011
PDF (145 Kb)
Ethnic and cultural surveys
PDF (161 Kb)
Summary of regulations applying to unsolicited contacts in 29 countries as at January 2010
PDF (118 Kb)
Using Mobile phones for Research - May 2010 Research World
PDF (211 Kb)
Glossary of market research and marketing terms
News
Multimedia
Contact
For further information contact ESOMAR Professional Standards:professional.standards@esomar.org
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