28 Questions to Help Buyers of Online Samples

The new 28 Questions to Help Buyers of Online Samples guide, is a revision of ESOMAR’s 26 Questions and is also designed to provide a standard set of questions a buyer can ask to determine whether a sample provider’s practices and samples fit with their research objectives. The questions help research buyers think about the issues relating to online samples.

We hope that companies post their own answers to the new 28 questions online to increase transparency and enable buyers to compare services of different suppliers.

Pete Cape, Global Knowledge Director, SSI and Editor of the text says: "The old questions were grounded in a world that saw panelists being communicated with via email about projects - no mention of routers or the blending of multiple disparate sample sources. We needed to change to reflect this and took the opportunity to update and revisit our question set. Our new 28 Questions represent evolution not revolution and remain the key questions to ask your supplier of online samples."

The project team includes:

  • Pete Cape, Global Knowledge Director, SSI and Editor of the text
  • Adam Phillips, Chair of ESOMAR’s Legal and Professional Standards Committees
  • Reg Baker, Senior Consultant, Market Strategies International
  • Mike Cooke, Director: Global Panel Management, GfK
  • Efrain Ribeiro, COO, Lightspeed Research
  • George Terhanian, Chief Strategy and Product Officer, Toluna US

28 Questions to help Buyers of Online Samples
DOC (142 Kb)

28 Questions to help Buyers of Online Samples
PDF (130 Kb)

28 Preguntas para Ayudar al Comprador de Muestras Online (Spanish)
DOCX (744 Kb)

28 Preguntas para Ayudar al Comprador de Muestras Online (Spanish)
PDF (177 Kb)

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28 Questions on Online Sampling

Click on the link below to download the PDF version of the 28 questions.

28 Questions on Online Sampling
PDF (130 KB)


Contact

For further information contact ESOMAR Professional Standards:
professional.standards@esomar.org