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Mr. Jorge Garcia-Gonzalez
JGG Consulting International Business Consultancy
Mrs. Lidia Aufgang
Modelos y Decisiones en Marketing, SABER SA
Ms. Claudia Melnik
Mr. Julio Fresno Aparicio
Millward Brown Argentina
Mrs. Cristina Navarro
Navarro Market Research
Ms. Monica La Madrid
Markwald, La Madrid & Asociados
Mrs. Ester Martinez
Infoquality Marketing Research
Mrs. Marcela Gonzalez Arcila
GEA - Research for Strategy
Mr. Leandro Caruso
Mr. Gonzalo Barbieri
Latin America Advertising Research Manager
As an agency researcher working internationally, I would think I was looking to demonstrate my professional credentials to potential clients and to do that on an international platform, rather than as just a member of the UK’s Market Research Society. The Code of Conduct … gives legitimacy to all that we do and can often be used in awkward situations with internal clients – and respondents – to explain why we do things in the way we do – or, more likely, why we cannot do what they would like us to do.