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As an agency researcher working internationally, I would think I was looking to demonstrate my professional credentials to potential clients and to do that on an international platform, rather than as just a member of the UK’s Market Research Society. The Code of Conduct … gives legitimacy to all that we do and can often be used in awkward situations with internal clients – and respondents – to explain why we do things in the way we do – or, more likely, why we cannot do what they would like us to do.