03 January 2011
Simon Chadwick talks to Stan Sthanunathan, VP Strategy and Global Insights Coca-Cola.
Pay-for-Peformance 2.0
He runs insights for one of the world's biggest research spenders, Coca-Cola. Now he's using that muscle to change the terms of business by pioneering a variation on the pay-for-performance model. Simon Chadwick decided to chat to Stan Sthanunathan, VP Strategy and Global Insights, to find out more.
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