News

17 September 2012

Global perspective on legal challenges for market research in ESOMAR's Global Review

The Global Review newsletter updates associations on global legal developments. Launched a year ago, the quarterly Global Review newsletter‘s first anniversary edition coincided with the associations meeting at the ESOMAR Congress in Amsterdam.  In the aim of promoting an exchange of best practice, each edition highlights the key issues affecting the market, social and opinion research industry and enables associations and their members to learn from each other.

The September edition reports on the challenges faced by the research sector in different countries across the world, with exclusive insights from national associations who participate in these debates. This edition covers emerging and recurrent legal challenges for our sector to collectively overcome.

Howard Fienberg, Director of Government Affairs at the US Marketing Research Association (MRA), updates readers on the MRA’s actions to promote and distinguish market research including how the MRA defended respondent incentives in government-sponsored survey research.

Urpi Torrado, President of APEIM (Peruvian Association of Market Research Companies) reports how APEIM defended the market research sector against government attempts to control opinion polls.

The Global Review also features regional round-ups of legislation which could impact market research including:

• the latest update on the European Union (EU) movement forward with a new EU law on data protection. Global Review alerted associations in the EU earlier this year that staying abreast of their government’s position will be key during these crucial months.
• a new internet privacy legal framework in Brazil and a new Data Privacy Act just signed into law in the Philippines. These are key developments that all research businesses active in these countries will have to comply with to stay on the right side of the law. 

The Review also spotlights topics, which attract heated debate including the emerging Do-Not-Track Worldwide Web Consortium (W3C) technical standard for internet browsers which could affect all internet tracking.

Registered associations have access to their exclusive online library with contributions from associations around the world to support an exchange of knowledge and experience in promoting and defending market research.

Global Review is published quarterly and available on ESOMAR’s website http://www.esomar.org/knowledge-and-standards/research-associations/association-resources.php.

Associations wishing to contribute to the next edition please contact: associations@esomar.org.