06 November 2012
Market research is sexier than you think
Interview with Finn Raben, ESOMAR Director General, where he talked about the Market Research profession, about what to expect, and that it is indeed "more sexy" than people think.
Finn Raben visited IE School of Social and Behavioral Sciences for a Master in Market Research and Consumer Behavior workshop.
More information about the career event, "The Role of Market Research in Decision Making - Madrid / 18 October 2012"