18 October 2012
ESOMAR Session at Congress 2012, Atlanta 9-12 September 2012
Black hat vs white hat Ensuring the future growth of market research
Increasingly privacy regulations push market research to a narrower definition to wear the white hat of social science and statistics whereas client's broadening information needs and new providers entering our sector create pressure to expand the practice of market research. How do we ensure the future growth of market research?
Moderator: Judith Passingham, TNS, UK
Panelists: Dave McCoughan, McCann WorldGroup, Japan Lenny Murphy, GreenBook, USA Sjoerd Koornstra, Heineken International, Netherlands Mike Cooke, Global Panel Management GfK, UK Reg Baker, Consultant to ESOMAR Professional Standards Committee and Senior Consultant to Market Strategies International, USA