AN ESOMAR WORLD RESEARCH FORUM
Overview
THE ONLINE EVOLUTION
In the next three years at least three quarters of multinationals will double their investments in technology 2.0. These investments signify the fact that businesses are fully embracing the second generation of web-based communities and hosted services to facilitate creativity, collaboration and sharing among users.
The ESOMAR Online Forum aims to capture the impact of the Online Evolution on the way that organisations are run and discusses the challenges and opportunities for the research industry to play an active role in the successful business application of online tools.
Interactive by nature, our forums are designed to stimulate in-depth discussion in a broader business context by addressing strategic business concerns rather than focusing on specific research techniques and practices. Space is limited to keep this forum interactive and full of quality debate.
WHO SHOULD ATTEND?
CEO’s, CMO’s and Managing Directors of businesses, (online) marketers, consultants, advertising professionals and senior market researchers.
ADVISORY BOARD
We are grateful to our Advisory Board for their support and guidance in creating this special forum:
Nick Buckley
Director New Social Media
GfK, UK
Marc Druner
CEO
trommsdorff + drüner, Germany
Patrick Eikelenboom
Director Digital Marketing
Mars, Germany
Ray Poynter
Director
Virtual Surveys, UK
Edward (Ted) Speroni
Director HP.com
Hewlett-Packard, France
KEEP ME INFORMED |