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Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.
Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.
Research World magazine is read in over 100 countries 6 times a year by around 20,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.
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Analytics: Are we data rich and insights poor?
Matthias Hartmann of GfK, Didier Truchot of Ipsos, Eric Salama of Kantar and Mitch Barns of Nielsen on the shift from market research towards analytics and what it means for our sector.
82% increase in 2014
Behavioural data is the new phenomenon presenting tantalising opportunities for qualitative?
Long gone are the days when market researchers could claim that consumer insight was their exclusive territory. We talk to some of the new players.
Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.
With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.