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Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.
Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.
Research World magazine is read in over 100 countries 6 times a year by around 20,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.
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Technology and affordable air travel may be bringing cultures together, but diversity runs deep, says author and academic Richard Nisbett.
Why are Coca-Cola and McDonald's investing millions in sponsoring the biggest sporting event of 2014? Read about the strategies underlying their sponsorship and how this plays out in consumer engagement around the world.
The future of research in Mexico
Market research has evolved substantially over the last decade, and it is clear that change continues, albeit with some occasional pain.
What's hot in the tech world in LATAM
Researchers in LATAM work in a region where online market research is still developing, but reaching the levels of the UK and USA could be a great opportunity.
Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.
With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.