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Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.
Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.
Research World magazine is read in over 100 countries 6 times a year by around 20,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.
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Rise of the machines
We search online for gift ideas, tradespeople, news and entertainment, but what if you could Google a parking space and your possessions could talk to each other? Digital pioneer Andy Hobsbawm tells Jo Bowman the machines are here.
ESOMAR global research: turning the corner
Returning confidence and increasing investment in North America have helped counter the effects of slowing growth in the world's biggest emerging economies in 2013.
New horizons, new revenue streams
WPP now makes 50 percent of its money from markets and tools that didn't exist in the year 2000. CEO Sir Martin Sorrell explains the rise of data and why it doesn't quite have all the answers.
Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.
With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.