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Research World Magazine

Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.

Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.

Research World magazine is read in over 100 countries 6 times a year by around 20,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.

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Research World 2015 editorial plan
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Current issue

Research World - issue 29 - September 2011

November/December 2014

Correlation is enough - causality is no longer necessary." Some argue that with the amount of data streaming through, knowing "what" people do is enough, knowing "why" is superfluous and takes too long.
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Featured articles

Putting Big Data to better use

Putting Big Data to better use

It's hard, for example, to disagree with the notion that more data is better than less data or no data. But few of us ask whether lots of data is always better than some data.

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Is behavioural data redefining quant-qual?

Is behavioural data redefining quant-qual?

Behavioural data is the new phenomenon presenting tantalising opportunities for qualitative?

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The wrong metaphor?

The wrong metaphor?

Why we need to measure real-world thinking.

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RW Connect

Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.

With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.

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