Editorial team

Simon Chadwick is Managing Partner of Cambiar. He has held a number of senior executive positions in the industry, including CEO of NOP World. He is a past Chair of CASRO and has held numerous other industry board positions. A frequent speaker at conferences, he has over 100 published articles and papers to his name.

Kathy Joe is also Professional Standards and Public Affairs Director at ESOMAR working with expert terms to promote and defend market, social and opinion research by developing international guidelines and a public affairs programme to monitor, assess and influence EU and other international legislation especially relating to data privacy. She has worked at various publications including The Economist and Euromoney.

Angela Canin is also the Manager Development at ESOMAR. She has worked in the field of product development in Europe, the USA and Africa developing and refining products and services internationally. She uses these skills to support the industry by developing and improving the product offering at ESOMAR.

Vinay Ahuja is Associate Director for Consumer & Market Knowledge at Procter & Gamble with over 18 years experience. He has lived and worked in India, China, Belgium and Switzerland and is currently located in Dubai with responsibility for Consumer & Market Knowledge for the Middle East, North Africa and Pakistan region. A prolific reader, Vinay is fascinated by the subject of how knowledge can be turned in to influence.

Rex Briggs is the founder and CEO of Marketing Evolution, a marketing ROI research consulting firm. Marketing Evolution applies measurement, management dashboard and consulting processes to help clients improve marketing accountability and ROI. Advertising Age called Rex Briggs’ book, What Sticks, the most important work in advertising research in more than a decade.

Ansgar Hölscher is Corporate Vice President Brand Strategy & Research at Beiersdorf. After several years on the agency side, he was Principal at McKinsey&Company in Hamburg where he led European Customer Insights. Author of many articles about insight generation, he believes that market research can bring insight to action but only if it underlines quality and attracts talent.

Jeffrey Hunter is a consultant based in the USA. He was Director, New Research Technologies & Practices, Consumer Insights, General Mills Inc. Jeffrey had been with General Mills for twenty years, and held a variety of domestic and international assignments during that time. Prior to joining General Mills, Jeffrey was manager of quantitative analysis at N.K. Friedrichs & Associates, a Minneapolis-based survey research firm. He earned his bachelor’s degree in Asian languages and his master’s degree in marketing research and quantitative methods from the University of Minnesota.

John Kearon is Chief Juicer at BrainJuicer PLC, a leading international online insights agency. A lawyer by degree, he has been a Marketer for Unilever, Planning Director at Publicis and founder of Brand Genetics, innovation agency. As Inventor of BrainJuicer’s patented research tools/methods, he was nominated Emerging Entrepreneur of the Year (Ernst & Young – 2005 winner).

Dave McCaughan is Regional Strategic Planning Director, Asia Pacific, McCann WorldGroup. After years making yoghurt, selling men's suits, as a butler and children’s story teller Dave discovered advertising and joined McCann in his native Sydney in 1986. Since then he has lived in Bangkok, Hong Kong and from 2003 in Tokyo overseeing the research, insight and planning functions of McCann's 30 offices across Asia.

Seán Meehan is Martin Hilti Professor at IMD International Institute for Management Development. Customer orientation drives his professional agenda. He co-authored the award winning Simply Better and his articles have been published in Harvard Business Review and MITSloan Management Review. Clients include Telefonica, Toyota, Air France-KLM, Hilti and Philips.