For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
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EUR 58.00
Members price: EUR 50.00
Members price: EUR 50.00
A brand-new addition to the ESOMAR catalogue, Market Research Explained is for everyone who wants to understand what market research is all about. Unlike other ESOMAR publications, Market Resear...
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EUR 55.00
Members price: EUR 45.00
Members price: EUR 45.00
For 60 years, ESOMAR has been at the heart of market research. From those early days, when market research was tentatively finding its place in society and business, to the sophisticated industr...
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Global Market Research 2007 is the 19th annual industry study undertaken by ESOMAR and the second to be developed in cooperation with KPMG Business Advisory Services. The latest edition provides...
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Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on price...
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EUR 175.00
Members price: EUR 145.00
Members price: EUR 145.00
The fifth edition of the MARKET RESEARCH HANDBOOK has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research.
The new ...
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EUR 350.00
Members price: EUR 175.00
Members price: EUR 175.00
These two volumes detail the major research organisations in over 100 countries throughout the world. Every organisation listed agrees to adhere to the ICC/ESOMAR Code of Marketing and Social Re...
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EUR 90.00
Members price: EUR 75.00
Members price: EUR 75.00
“Market Research Best Practice - 30 visions for the future” is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event progra...
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EUR 85.00
Members price: EUR 68.00
Members price: EUR 68.00
Excellence in International Research 2006, the seventh volume in this annual ESOMAR publication series, incorporates a selection of the best papers presented at the ESOMAR Congress and ESOMAR co...
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EUR 85.00
Members price: EUR 68.00
Members price: EUR 68.00
Youth research has developed considerably over the last two decades in terms of population, topics, boundaries and techniques. Having come into its own, it is now confronted with ethical problem...
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EUR 85.00
Members price: EUR 68.00
Members price: EUR 68.00
'The papers in this newly published book represent some of the best written on the topic of international research, produced by some of the most experienced thinkers about this topic.
I've...
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EUR 85.00
Members price: EUR 68.00
Members price: EUR 68.00
The inspiration for this monograph is the belief that consumer choice modelling is the core discipline of consumer marketing research. The simple need of our industry is to be able to predict an...
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EUR 85.00
Members price: EUR 68.00
Members price: EUR 68.00
This monograph contains a collection of papers written by leading researchers in the field and is drawn from various ESOMAR seminars held in recent years.
They include corporate spon...
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