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Global Market Research 2009
| Printed Version + PDF Version (download): EUR 250.00 Members price: EUR 50.00 |  |
| PDF Version (download) EUR 200.00 Members price: free PDF available at My ESOMAR |  |
Global Market Research 2009 is the 21st annual industry study undertaken by ESOMAR and the 4th to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global landscape.
Exclusive to ESOMAR members - FREE download - click here
The report includes:
- Global & regional highlights and 5-year trend data
- Turnover and growth data on 74 countries
- Breakdowns of sources of turnover, spend by research method and design
- A new section on the financial crisis and its impact on business in 2008 and 2009
- A revamped trends chapter, including an industry outlook from market analysts and industry leaders, an overview of the competitive landscape and a new section on innovation
- Expert insights into current and future research needs from both client and industry perspectives
- An overview of the top 25 research companies and key financial figures of the top 10 firms
- An industry journal providing a summary of the main events in the industry during the past 18 months
Author(s): ESOMAR
Date of publication: 16.09.2009
ISBN: 92-831-0236-3
Order Code: GMR09
Number of pages: 140