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Research Papers
Congress 2006 - Foresight - The Predictive Power of Research
Conference papers
| Conference collection EUR 270.00 Members price: EUR 215.00 |  |
CONGRESS 2006 - FORESIGHT - The predictive power of research.What, why, when? Can research really predict what matters to people and help business and government get it right?
Congress 2006 focuses on the role of research to provide objective insights based on in-depth understanding. Independent, systematic and rigorous, matched by growing flair and imagination – this is what characterizes predictive research.
We will explore how research can: • predict and identify trends in markets, technology and demographics
• define opportunities, understand choices and reduce risk
• help us listen to what consumers are really thinking and feeling
• understand people’s motivations, lifestyles, expectations and needs
• understand the role of technology in people’s lives
• develop successful new concepts, business and services
Conference collection includes the following papers:
- Touchpoint tracking
The journey to a viable model - Merging minds and matter
Actionable segmentation powered by data fusion - Defragment the consumer
Three ways to unleash the predictive power of market research - How has the Internet changed research?
How will it change it in the future? - Predicting the future
Principles for forecasting almost anything - Before the after-shock
Strategies to awaken our powers of intuition - Stock market activity
Market Research meets applied economics - Increasing marketing accuracy
Wavelet based forecasting techniques - Patent watching
An unconventional approach to product and service predictions - Starting from scratch
Building social research capacity in Afghanistan - Deep-dive research
Brand building insights from Kazakhstan - Playing the Egg game
Increased value in the customer experience - Axe 'Click'
A global communication strategy - Aspiration and value
Measuring consumer emotions and the brand experience - Towards better predictive programming
Generating engagement patterns - Capitalizing TM
Optimising strategic and tactical choices in the context of a major product launch - Renewing the original bonds
Let's put psychology back into Market Research (and marketing!) - Cognitive Neuroscience, marketing and research
Separating fact from fiction - DesignEffect
Measuring the future brand effect of graphic design - Snakes and ladders marketing
Understanding brand choice and relationships - Sonic Semiotics
The role of music in marketing communications - Foresight semiotics
Emerging patterns in US Hispanic acculturation - Bluetooth early adopters
Findings and understanding in Latin America - The dig
Is archaeology the new ethnography? - Breaking down barriers
Reconstructing market research for the 21st century - How to be a future shock absorber
Integrated market intelligence in the business strategy process - Truly, madly, deeply
Ethnography illuminates pharma - Right here ... right now ... Location specific mobile research
- Mind voyager
An interactive journey through the collective thoughts of a selected target group - Brand engagement
Teenagers and their brands in emerging markets - Foresight and Innovation. Integrating the people dimension