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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
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Research Papers
Asia Pacific 2010
Conference papers
| Conference collection EUR 150.00 Members price: EUR 120.00 |  |
There is a widespread sense that we have talked for 20 years about Asia as representing the future. Now the global economy has positioned Asia as a driving force of the world economic recovery. Asia is no longer the next thing but the thing.
In this context, business must find the way to invest in innovation and capabilities. How can market research help business exploit the opportunities that the economic situation is bringing to the region? How can local Asian market research companies leverage global opportunities to expand and grow their business? And what are clients looking for? How can local and international companies best utilise existing skills and maximize resources? The answers to these critical questions will be the engine that drives the Asian research industry to react and adapt quickly to the new context.
Conference collection includes the following papers:
- The threat of disintermediation to “traditional” research
- Billion Dollar Baby
Leveraging Mobile Technology for Research Applications in India - Migration to new online and hybrid methodologies in Asia
an Asia Pacific case study - Shoppers of Asia
A comparative study on differences and similarities - Will Twitter change the way that market researchers communicate?
- Listening to the sounds of silence
- Relevant pieces to the Chinese Media Puzzle
- Synergistic co-creation
A blend of art and science - Pre market evaluation of new consumer durable brands in Asian markets
An innovative and transparent prediction methodology - Measuring Emotions
Is China Different? - Market research
The pathway from consumer needs to final products