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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
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Research Papers
Global Healthcare 2010
Conference papers
| Conference collection EUR 150.00 Members price: EUR 120.00 |  |
The Global Healthcare sector has historically been fairly resilient to recessions, but it is not ‘recession proof’. The long-term prospects for the sector are good, as strong growth in emerging markets, an ageing population, and growing levels of lifestyle-related chronic diseases in the developed world drive demand. However, the industry dynamics are fundamentally changing. For instance: the application of Web 2.0 technologies and new marketing strategies are transforming the world of care delivery worldwide. The ESOMAR Global Healthcare 2010 conference focuses on innovation, market trends, and the role of research as the catalyst of this evolution.
Conference collection includes the following papers:
- Health 2.0
Social media as the central nervous system for learning about epilepsy - Identifying global targets
An innovative approach to getting it right! - Corporate wellness
Wellbeing in the Indian BPO sector - And they lived happily ever after...
Analysing user generated content on social media to increase the elderly\'s quality-of-life - Meeting business needs by meeting patient and caregiver needs
Using online communities to be an empathetic partner - Legally brown
New approaches to tackle teen’s avoidance of sun protection - Against all odds!
Using unconventional research to establish a life-changing migraine treatment as the leading OTC brand in a saturated market environment - Healthy business
The emergence of the new discipline of business outcomes modeling - A healthy dose of normality
How research with “typical healthy people” can deepen our understanding of diseases - Recognizing hidden factors in healthcare innovation
A high reliability operating room for Mayo Clinic - We learn…patients benefit
Conducting sensitive qualitative research with pulmonology patients in an online environment - Improving cancer prevention and communication
Two case studies from the portfolio of Designmatters