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Research Papers

Congress 2005 - Making a Difference. The impact of powerful research.
Conference papers

Conference collection
EUR 270.00
Members price: EUR 215.00
 
The ESOMAR CONGRESS 2005 - 'Making a Difference. The impact of powerful research.' takes as its overall theme 'MAKING THE DIFFERENCE' and explores the true value of Market Research as a strategic, dynamic and accountable discipline, digging down into areas ranging from how to measure and demonstrate ‘return on investment’ and ‘return on involvement' to investigating how Market Research performs as the conscience of enterprise and a tool of democracy.
WHAT MAKES THE DIFFERENCE?
  • The ability to provide a 360 degree view on markets, companies, consumers and society in a complex constantly changing dynamic and diverse environment.
  • The challenge to come up with the solution that stands out, catches attention, strengthens awareness, is clearly measurable and increases profits or growth: the goal of every company.
  • The requirement for high sophistication and skills, combined with resilience, effectiveness and drive in a highly competitive environment
WHAT ARE THE ISSUES?
  • Understanding the diversity of markets, businesses, consumers and societies
  • Assembling multiple sources of often imperfect information to help generating decisions
  • Influencing decisions and proposing alternatives and modifications.

Conference collection includes the following papers: