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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
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Research Papers
Global Healthcare 2006
Conference papers
| Conference collection EUR 150.00 Members price: EUR 120.00 |  |
HEALTHCARE 2006 The new health consumer is healthier, wealthier and better informed. How has this impacted the pharmaceutical industry and the way doctors and healthcare professionals deal with patients? Are there learnings from FMCG markets which can be applied to the modern pharma industry?
Market research is the key to getting pharmaceutical marketing to innovate and improve partnerships with physicians and consumers. Which consumer research tools can be used to bring about change in the way that the pharmaceutical industry serves its markets? How can new media best demonstrate the potential of marketing channel innovation?
HEALTHCARE 2006 explores how research can help the pharmaceutical industry regain its good reputation by getting closer to customers.
Conference collection includes the following papers:
- Changes in patient behavior in seeking medical help
- The patient has left the building, what next?
The success of a web-based patient follow-up system - Hand held devices
How to make physicians participate in hospital market research and love it - Calculating the eROI for pharmaceutical websites
- Regaining consumer trust
How healthcare providers can leverage the consumer's total experience - Beyond the patient
Connecting with the health consumer - Building a healthcare buzz
- Getting doctors to spill their guts
- Semiotic codes in the pharmaceutical industry
Borrowing from FMCG and other sectors - Meeting the emotional needs of healthcare consumers
- Effective and confident communication in crisis situations.
- Patient insights
A typology of chronically ill patients - Transforming research execution
Application of a global execution model - Taking the cost out of R&D and researching again
- Piloting the Storm
Pharmaceutical industry and public opinion in emerging markets