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Research Papers - Nick Leon

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  • The invisible ethnographer Working with people, real life and up close
    Explorations into consumer's ordinary everyday life experiences are now the uncharted frontier for market researchers. This presentation focuses on the view from the ground: the challenges video ethnographers face blending into surroundings to witness true behaviour and identify opportunities in the marketplace. The presenters examine the range of tools and techniques available to the researcher...
    Author(s):Nick Leon
    Date of publication: 21.09.2005
    Conference collection: Congress 2005 - Making a Difference
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