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The ESOMAR Excellence Award, which is presented each year at ESOMAR’s annual Congress, is given to the best paper from ESOMAR conferences throughout the year that best reflects the broad aspects and challenges faced by the market research industry today. All nominations are judged by an independent international jury.

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• Latin American Conference 2010
• Looking for Eric
  In the search of the hub consumers
  A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing ...
  Date of publication:21.05.2010
  
• Seizing opportunities inside the crisis
  Increasing the value of a pasta brand, case study
  Crisis can be a source of opportunity, and this presentation shares a relevant case where courage and vision were utilized to make critical decisions at the right moment. Argentina...
  Date of publication:21.05.2010
  
• Asia Pacific 2010
• Billion Dollar Baby
  Leveraging Mobile Technology for Research Applications in India
  India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audien...
  Date of publication:20.04.2010
  
• Market research
  The pathway from consumer needs to final products
  This paper presents a case study on a whole process of developing a residential property product, involving the initial exploration, analysis and reproduction of customer need, c...
  Date of publication:20.04.2010
  
• Global Healthcare 2010
• Health 2.0
  Social media as the central nervous system for learning about epilepsy
  This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm o...
  Date of publication:03.03.2010
  
• Recognizing hidden factors in healthcare innovation
  A high reliability operating room for Mayo Clinic
  In designing for an environment as multi-faceted as an operating room, with its complexity of teambased roles and protocols, mixture of high and low-tech, and spatial and ergonomic...
  Date of publication:03.03.2010
  
• Qualitative 2009
• Brands and consumers co-creation
  - A collaboration panel
  Digital technology radically changes the way we build and communicate knowledge. The old pattern of centralized senders and massive receivers is no longer acceptable: “truth&...
  Date of publication:19-11-2009
  
• Even better than the real thing
  - Understanding generation Y’s definition of ‘authenticity’ for the Levi’s brand
  The definition of “brand authenticity” is dominated by components such as: origin, history and heritage of a brand. Levi Strauss & Co., the inventor of denim jeans,...
  Date of publication:19-11-2009
  
• Online Research 2009
• Cultural differences: draw or barrier?
  - Optimizing engagement in multinational online communities
  This presentation summarizes research findings on cultural differences across Communispace-run multinational communities, and extends previous research by exploring how members of ...
  Date of publication:29-10-2009
  
• It works for us but does it work for them?
  - How online research communities work for consumers invited to participate
  Researchers and marketing organisations are embracing online research communities. But what about the people that ‘get marketed to’ and ‘researched’? Are co...
  Date of publication:29-10-2009
  
• Congress 2009 - Leading The Way - Ethically, Responsibly, Creatively
• The future of work
  Technology has revolutionised the way we work. Personal computing freed us from the restraints of the mainframe. Mobile phones have made the iconic British red phone box a rarity. ...
  Date of publication:22.09.2009
  
• The longest day
  Cultural differences in CSR
  Corporate (social) responsibility is high on the agenda of almost every national and internationalcompany. But little is understood about what it does to a brand or how a brand sho...
  Date of publication:22.09.2009
  
• Evaluating social mission projects in emerging & bottom of the pyramid markets
  An innovative behaviour measurement methodology
  This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the ...
  Date of publication:22.09.2009