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BackOnline fights back!
Research Papers
Online fights back!
Combating communication fatigue with innovation
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Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities. This presentation, however, argues that expecting quality insights from respondents without considering the experience from their point of view is a dangerous and limited attitude. The presenters share case studies that have made strong attempts to engage and respect the online audience - with a view to improving the quality of insights.
A simple standard is proposed for online surveys to ensure respondent respect and monitored engagement.
Author(s): Richard Thornton, Tony Hufflett
Date of publication: 21.09.2005
ISBN: 92 831 1384 5
Order Code: CON05-07
Number of pages: 12
Conference collection: Congress 2005 - Making a Difference
All papers from Congress 2005 - Making a Difference:
- The heart transplant
Consumers at the heart of your business - True loyalty
The predictive value of customer satisfaction indicators - Powerful insights
Possibilities of ethnographic research - Monitoring brand health. The world-wide Heineken Brand Dashboard
- Research and corporate responsibility
Supporting management decision-making - Understanding citizen expectations
Changing public perceptions of Corporate Social responsibility
A segmentation of global public opinion - Online fights back!
Combating communication fatigue with innovation - Igniting innovation in researchers
Leaping after you look - The invisible ethnographer
Working with people, real life and up close - The Cosmocrats
Identifying new targets for modern luxury - Global advertising that sells
Progressing towards the Holy Grail! - Advertising in Asia.
Of trees, forests and groves - Boardrooms in bathrooms
Infusing intimacy between CEOs and consumers - Managing corporate brands successfully
Approaches for strategic corporate communications - Predicting the unpredictable
Agent-based models for marketing research - Building democracy in the UK
The pioneering efforts of the UK government - Research in aiding democracy in Afghanistan
How research can help contribute effectively to changes in society - Soweto and the legacy of apartheid
The costs of doing business in underserved markets - Research ethics, morality and quality
The map is not the territory - Moving offshore
Key challenges and the importance of quality standards - The values advantage
Measuring corporate values to advance business success - From consumer to decision-maker
Transferring user knowledge inside organisations - Pushing the boundaries of the 'research debrief'
Quantifying the impact of strategic recommendations - MOOD Consumption® Theory
A human-focused marketing tool - The emotional drivers of advertising success
Real answers, practical tools - Thriving on trust
Lasting relationships with research respondents - Convincing people
The real value of market research - A fresh approach to concept testing
How to get more research for less time and money - Transforming American Express
Qualitative research and brand transformation - Inspiring creativity through online stakeholder involvement
How Electrolux piloted the User Forum Online for product innovation - Brain branding
Brands on the brain - Predicting advertising efficiency
Panel, neuromarketing, or theory-driven message analysis? - Communications and bottom line
Hey big spender, wouldn't you like to know what's going on in my mind? - Harnessing the grapevine
New measures, insights and practices to support word-of-mouth management
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