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BackThriving on trust
Research Papers
Thriving on trust
Lasting relationships with research respondents
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Consumers are the foundation of the market research industry. The intrinsic value of market research derives from honest and articulate responses from its participants - consumers.
This presentation examines the respondent inertia phenomenon that is increasingly important to the survival and growth of the market research industry.
An online survey among 500 randomly selected respondents from Luth Research's SurveySavvy panel was implemented to help determine the current state of the respondent-researcher relationship and identify potential solutions to enhance this relationship.
Author(s): Roseanne Luth
Date of publication: 21.09.2005
ISBN: 92 831 1384 5
Order Code: CON05-26
Number of pages: 6
Conference collection: Congress 2005 - Making a Difference
All papers from Congress 2005 - Making a Difference:
- The heart transplant
Consumers at the heart of your business - True loyalty
The predictive value of customer satisfaction indicators - Powerful insights
Possibilities of ethnographic research - Monitoring brand health. The world-wide Heineken Brand Dashboard
- Research and corporate responsibility
Supporting management decision-making - Understanding citizen expectations
Changing public perceptions of Corporate Social responsibility
A segmentation of global public opinion - Online fights back!
Combating communication fatigue with innovation - Igniting innovation in researchers
Leaping after you look - The invisible ethnographer
Working with people, real life and up close - The Cosmocrats
Identifying new targets for modern luxury - Global advertising that sells
Progressing towards the Holy Grail! - Advertising in Asia.
Of trees, forests and groves - Boardrooms in bathrooms
Infusing intimacy between CEOs and consumers - Managing corporate brands successfully
Approaches for strategic corporate communications - Predicting the unpredictable
Agent-based models for marketing research - Building democracy in the UK
The pioneering efforts of the UK government - Research in aiding democracy in Afghanistan
How research can help contribute effectively to changes in society - Soweto and the legacy of apartheid
The costs of doing business in underserved markets - Research ethics, morality and quality
The map is not the territory - Moving offshore
Key challenges and the importance of quality standards - The values advantage
Measuring corporate values to advance business success - From consumer to decision-maker
Transferring user knowledge inside organisations - Pushing the boundaries of the 'research debrief'
Quantifying the impact of strategic recommendations - MOOD Consumption® Theory
A human-focused marketing tool - The emotional drivers of advertising success
Real answers, practical tools - Thriving on trust
Lasting relationships with research respondents - Convincing people
The real value of market research - A fresh approach to concept testing
How to get more research for less time and money - Transforming American Express
Qualitative research and brand transformation - Inspiring creativity through online stakeholder involvement
How Electrolux piloted the User Forum Online for product innovation - Brain branding
Brands on the brain - Predicting advertising efficiency
Panel, neuromarketing, or theory-driven message analysis? - Communications and bottom line
Hey big spender, wouldn't you like to know what's going on in my mind? - Harnessing the grapevine
New measures, insights and practices to support word-of-mouth management
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