For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
SHOPPING BASKET
Your basket is empty
If you are an ESOMAR Member, please login to obtain Member Prices.
ESOMAR PUBLICATIONS Back
Back
Research Papers
Contrasting two cultures: Consumer choice differences between Japan and Australia
| PDF Version (download) EUR 15.00 Members price: EUR 12.00 |  |
Improved education, the Internet and the growth of healthcare information and interest in healthcare have made consumers far more aware of causes and alternative treatments for a wide range of conditions. We have evidence from focus group discussions of patients specifying the prescribed medications and treatments they require to practitioners, with the threat of “shopping around” GPs unless they receive their requirements.
This research used actual survey information with patients and doctors in two different cultures – Japan and Australia – to examine the extent to which consumers are involved in his/her healthcare, where they source information, and how they use the information with healthcare practitioners.
Author(s): Geoff Minter
Date of publication: 06.02.2008
ISBN: 92-831-0216-9
Order Code: S326_05
Number of pages: 15
Themes: Healthcare / Pharmaceutical
Conference collection: Global Healthcare 2008
All papers from Global Healthcare 2008 :
- Do I want to be beautiful?: Consumer decision making for cosmetic surgery
- How potent is my potion?: Intuitive judgments in consumer decision making for OTC products
- What do you do when everything is OTC?: Understanding consumer choice in the Arabian Gulf
- Determining the market for a new vaccine: The use of “last patient analysis''
- Contrasting two cultures: Consumer choice differences between Japan and Australia
- Who’s eaten my porridge?: Discovering brand image differences
- Brand iconography: The power of images in the consumer’s mind
- Fast moving consumer and OTC products: Zoom on marketing effectiveness
- A matter of belief: How RTBs can make a difference in efficient healthcare branding
- Effective communication through market research: Case study on colorectal cancer
- Consumers going online: The demand of online patient communication
- The power of communication: Consumer dialogue for OTC products
- The 65+ Consumer: Addressing specific needs enhancing communication
- The healthcare journey: Understanding clinical experiences from the patient and caregiver perspectives
 | Purchase the complete collection with all papers from Global Healthcare 2008 - Consumer Choice for only | |
| EUR 150.00 Members price: EUR 120.00 More information | | |