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Research Papers
Neurosemiotics - The Key to Successful Marketing
| PDF Version (download) EUR 15.00 Members price: EUR 12.00 |  |
An experiment to understand what really triggers or restrains consumers when exposed to certain symbols: brand logos, advertising or images of politicians.
Author(s): Gabriela de la Riva, Rocio Ordonana, Oscar Cue, Carlos de Leon, Alice Garreti
Date of publication: 13.05.2008
ISBN: 92-831-0221-5
Order Code: S329_12
Number of pages: 25
Themes: Region, Semiotics
Conference collection: Latin American Conference 2008
All papers from Latin American Conference 2008:
- No Latin Love - Mixed Views Towards Globalisation
- The Myth of the Invincible Global Brand - Understanding the Drivers of Brand Loyalty
- Latino Youngsters - Mexico and Brazil Vs. China
- Internet on Wheels - The South American Experience
- The 'Glo-cal' Branding Toolkit - A Global Strategy in Local Markets
- Bridging Market Paradoxes - Cross-Cultural Experiences in Different Categories
- An Ocean of Brands - Swimming Among Sharks
- The Power of Emotions - Influence of Multisensory Marketing Strategies
- Cyber Quali - Perspectives for Latin America
- Brazil Breaks Barriers - Innovating by Using Second Life
- Once Gotten, Not Forgotten - Revealing Hidden Emotions
- The Secrets Of Neuromarketing - Reading Consumers' Minds
- Neurosemiotics - The Key to Successful Marketing
 | Purchase the complete collection with all papers from Latin America 2008 - Shifting Paradigm for only | |
| EUR 150.00 Members price: EUR 120.00 More information | | |