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Research Papers
The impact of climate change on business - The rise of the green consumer?
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“Climate Change is the greatest market failure the world has seen”. Sir Nicolas Stern, former Chief Economist of the World Bank.
This statement reinforces the view that climate change is a product of the world’s economic and social “system” as a whole, albeit developed economies have contributed significantly more per their population to date than developing nations. It is an issue that encompasses all leading actors of the market: operational forces such as large companies, regulatory forces such as government, intellectual forces such as think-tanks, research centers, universities, trade associations, foundations, and so on. As it has been caused by the system, it will need to be solved by the system. Nevertheless, the issue is rapidly taking on political form, as debate naturally forms over who is responsible for it and therefore who should be obliged to provide solutions – who is to blame and who is to pay and be obliged to redress those most directly impacted? This question is at the centre of the current debate about shifting blame to individuals instead of companies, to companies instead of government, to government instead of individuals. No matter how circular the debate becomes, it firmly reinforces that climate change is a universal issue, not just a matter of individual consumer responsibility but one of market forces, including business, government and other organized interests. The challenge for business will be to recognize opportunities amidst the debate, to show leadership while being blamed, and to marshal the strengths of business to address climate change even in times of uncertainty.
Author(s): Lloyd Hetherington, Eugene Kritski, Fabián Echegaray, Yashwant Deshmukh
Date of publication: 26.09.2008
ISBN: 92-831-0224-X
Order Code: CON08
Number of pages: 16
Conference collection: Congress 2008 - Frontiers
All papers from Congress 2008 - Frontiers:
- Is the world really flat? - The impact of wealth, technology and religion on Asian markets
- Kuschel, kuschel, kuschel - About the role of brands in a ‘philanthropic’ world order
- Flood warning - Consulting citizens in a time of crisis
- The green shoots of technology - Nokia investigates global consumers attitudes to mobile phone recycling
- Assessing shifts in shopper purchase behaviour - How digital media has changed consumer expectations
- Truth beyond common beliefs - Boosting the validity of conjoint-based modelling
- How Disney bridges the multicultural divide - Building trust as a prerequisite for insight
- Megacities as the new frontiers - A global consumer lifestyle study
- Fuelling Philips' innovation engine - Continuous ideas and feedback from users
- Digital divorce or digital love affair - Understanding consumer needs by breaking down frontiers
- The impact of climate change on business - The rise of the green consumer?
- Social graph theories - An alternative to traditional population sampling methods
- The power of co-creation - How the changing role of the consumer impacts market research
- Global cities forum - A deliberative research project in eight world cities
- Girls and leadership - Conceptions and aspirations among youth in the U.S.
- Storytelling with international millionaires - A creative approach to research
- Learning to win - Guaranteed success of innovations by design
- Improving health through research with impact
- The Supreme Sensory Experience - A challenge for business
- You can’t judge a book by its cover! - A way to tackle the severe acquiescence bias among Arab respondents
- Media reach - Optimising touch points during the purchase journey
- Crossing the frontier - The fusion of research, consulting and creativity
- The paradox of success - Learning to love failure as pioneers of market research
- Regional adaptation of multinationals - Wal-Mart's Quebec case study
- Marketing research in 2038 - Perfect your foresight. Avoid extinction by knowing the future.
- A world of chicken flavors - Using ethnography in multi-country studies
- Digital video at the service of research - Non verbal communications to access the consumers’ subconscious
- Where has all the science gone?
- Between a rock and a hard place
- Exploring markets with agent-based computer simulations
- Getting animated about emotion - The new frontier
- Virgin USA - A 21st century approach to brand development
- Let it flow! - Understanding the impact of equity transfer on brand and corporate positioning
- Realism in research - Innovative utilization of 3D animation qualitative and quantitative research methodologies
- Mapping the emerging digital frontier
- Can online panels be truly global? - The impact of cultural adaptation on respondents’ engagement
- Reaching through the crystal ball
- Loser, hero or human being - Are you ready for emergent truth?
- Anticipating Tomorrow’s Societal Change Today - Innovation in the digital space
- Pushing the Envelope - Studying consumers’ interaction with new media
- The ROI of customer satisfaction research - A case study proving its value
- Chinese frontiers - Now and beyond
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