For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
SHOPPING BASKET
Your basket is empty
If you are an ESOMAR Member, please login to obtain Member Prices.
ESOMAR PUBLICATIONS Back
Back
Research Papers
The Supreme Sensory Experience - A challenge for business
| PDF Version (download) EUR 15.00 Members price: EUR 12.00 |  |
The supreme sensory experience and the human senses are suggested as fruitful marketing concepts for rethinking marketing in practice and theory. The aim of the paper is to discuss and present the usefulness of a sensory marketing framework in terms of sense expressions, sensations and sensors in relation to sensorial strategies of a firm. Research findings and conclusions from a study on how the human senses are applicable in marketing will be presented.
Author(s): Bertil Hultén
Date of publication: 26.09.2008
ISBN: 92-831-0224-X
Order Code: CON08
Number of pages: 16
Conference collection: Congress 2008 - Frontiers
All papers from Congress 2008 - Frontiers:
- Is the world really flat? - The impact of wealth, technology and religion on Asian markets
- Kuschel, kuschel, kuschel - About the role of brands in a ‘philanthropic’ world order
- Flood warning - Consulting citizens in a time of crisis
- The green shoots of technology - Nokia investigates global consumers attitudes to mobile phone recycling
- Assessing shifts in shopper purchase behaviour - How digital media has changed consumer expectations
- Truth beyond common beliefs - Boosting the validity of conjoint-based modelling
- How Disney bridges the multicultural divide - Building trust as a prerequisite for insight
- Megacities as the new frontiers - A global consumer lifestyle study
- Fuelling Philips' innovation engine - Continuous ideas and feedback from users
- Digital divorce or digital love affair - Understanding consumer needs by breaking down frontiers
- The impact of climate change on business - The rise of the green consumer?
- Social graph theories - An alternative to traditional population sampling methods
- The power of co-creation - How the changing role of the consumer impacts market research
- Global cities forum - A deliberative research project in eight world cities
- Girls and leadership - Conceptions and aspirations among youth in the U.S.
- Storytelling with international millionaires - A creative approach to research
- Learning to win - Guaranteed success of innovations by design
- Improving health through research with impact
- The Supreme Sensory Experience - A challenge for business
- You can’t judge a book by its cover! - A way to tackle the severe acquiescence bias among Arab respondents
- Media reach - Optimising touch points during the purchase journey
- Crossing the frontier - The fusion of research, consulting and creativity
- The paradox of success - Learning to love failure as pioneers of market research
- Regional adaptation of multinationals - Wal-Mart's Quebec case study
- Marketing research in 2038 - Perfect your foresight. Avoid extinction by knowing the future.
- A world of chicken flavors - Using ethnography in multi-country studies
- Digital video at the service of research - Non verbal communications to access the consumers’ subconscious
- Where has all the science gone?
- Between a rock and a hard place
- Exploring markets with agent-based computer simulations
- Getting animated about emotion - The new frontier
- Virgin USA - A 21st century approach to brand development
- Let it flow! - Understanding the impact of equity transfer on brand and corporate positioning
- Realism in research - Innovative utilization of 3D animation qualitative and quantitative research methodologies
- Mapping the emerging digital frontier
- Can online panels be truly global? - The impact of cultural adaptation on respondents’ engagement
- Reaching through the crystal ball
- Loser, hero or human being - Are you ready for emergent truth?
- Anticipating Tomorrow’s Societal Change Today - Innovation in the digital space
- Pushing the Envelope - Studying consumers’ interaction with new media
- The ROI of customer satisfaction research - A case study proving its value
- Chinese frontiers - Now and beyond
 | Purchase the complete collection with all papers from Congress 2008 - FRONTIERS for only | |
| EUR 270.00 Members price: EUR 215.00 More information | | |