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Research Papers
Between random samples and online panels - Where is the next lily pad?
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- Millions of dollars of advertising revenue are teetering on readership and profile estimates of how many and who reads specific daily newspapers. In this environment, how are print media and advertising mavens going to determine when or if to move to online panels?
- TNS Canadian Facts, Ipsos Canada, Synovate Canada, and Decima Harris implemented online panel studies that mimicked, to the extent possible, the traditional newspaper readership study conducted by the Newspaper Audience Databank Inc. (NADbank). Simultaneously, the traditional modified RDD telephone sample readership study was ongoing.
- Key findings from this data laboratory will be presented. The focus is to aid decision makers in understanding what factors might be taken into account in order to determine if now is the time to “make the leap” to online. If not, what would be the next lily pad? Does anyone have a hybrid to offer?
Author(s): Anne Crassweller, Judy Rogers, Donald Williams
Date of publication: 24.10.2008
ISBN: 92-831-0226-6
Order Code: S332
Number of pages: 22
Conference collection: Panel Research 2008
All papers from Panel Research 2008:
- Without a net - Making business decisions from online panel data
- Between random samples and online panels - Where is the next lily pad?
- easyJet community - Using online communities to co-create the future
- Pavlov revisited - Comparing panel conditioning and quality between panel methods
- Panel 3.0 - Next generation proprietary panels – embedded in clients’ systems
- Collaborative panel management - A case study of panelist incentivization
- Turning the super tanker - The migration from a postal to online methodology
- Digital moms - A research community, NOT a panel
- Analytic implications of panel data quality - The role of panel recruitment
- Panel-based mobile online research - Why mobile online questionnaires contribute to improve data quality?
- Measuring the value of respondent engagement - Innovative techniques to improve panel quality
- Don’t ask. Listen.
 | Purchase the complete collection with all papers from Panel Research 2008 - The Wider Business Spectrum for only | |
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