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Research Papers
Collaborative panel management - A case study of panelist incentivization
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Sophisticated choice tasks have helped bridge the gap between expensive (and realistic) revealed preference models and less expensive (but less realistic) stated preference models. Our presentation presents a direct comparison between three methodologies.
In order to better understand how to most effectively incentivize panelists, Opinion Outpost conducted both a survey research project and an experiment during the summer of 2008. The results of these experiments provided three sets of metrics regarding relative preference of incentives:
- Cross tabulated panelist responses when asked for first preference among incentive schemes.
- Utility and demand metrics derived from a conjoint choice task.
- Experimental results derived from offering the panelist an actual choice of incentive.
Author(s): Bob Fawson, Edward Johnson
Date of publication: 24.10.2008
ISBN: 92-831-0226-6
Order Code: S332
Number of pages: 18
Conference collection: Panel Research 2008
All papers from Panel Research 2008:
- Without a net - Making business decisions from online panel data
- Between random samples and online panels - Where is the next lily pad?
- easyJet community - Using online communities to co-create the future
- Pavlov revisited - Comparing panel conditioning and quality between panel methods
- Panel 3.0 - Next generation proprietary panels – embedded in clients’ systems
- Collaborative panel management - A case study of panelist incentivization
- Turning the super tanker - The migration from a postal to online methodology
- Digital moms - A research community, NOT a panel
- Analytic implications of panel data quality - The role of panel recruitment
- Panel-based mobile online research - Why mobile online questionnaires contribute to improve data quality?
- Measuring the value of respondent engagement - Innovative techniques to improve panel quality
- Don’t ask. Listen.
 | Purchase the complete collection with all papers from Panel Research 2008 - The Wider Business Spectrum for only | |
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