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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
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- Communities are hot property: they offer tantalising opportunities both to do new things and also to do old things in new ways. For the research industry the possibilities they open up are huge. You can build a community of respondents who interact with each other. In addition to their individual responses to questions or stimuli you can get them to work together or to peer review findings. And all of this available 24 hours a day, seven days a week.
- Sounds great, but if they are used to most effect online research communities are going to fundamentally change the way we do business. Agencies and clients alike need to prepare for a different way of working. The relationship between respondent, agency and client (or brand!) will shift and a new way of working is needed. Not enough people recognise this across the industry at the moment and this presentation will explain both the what and the why of this change.
- Moreover we need to understand how online research communities work alongside panels. The two approaches have different characteristics and add value in different circumstances. It is not as simple as: panels are dead, long live communities.
- Whilst online research communities are perhaps better suited to some research tasks than panels, there are also cases when the two work together. To keep ahead in the industry we need to understand when each of these situations applies and have the appropriate solution.
Author(s): Matthew Rhodes
Date of publication: 24.10.2008
ISBN: 92-831-0226-6
Order Code: S332
Number of pages: 10
Conference collection: Panel Research 2008
All papers from Panel Research 2008:
- Without a net - Making business decisions from online panel data
- Between random samples and online panels - Where is the next lily pad?
- easyJet community - Using online communities to co-create the future
- Pavlov revisited - Comparing panel conditioning and quality between panel methods
- Panel 3.0 - Next generation proprietary panels – embedded in clients’ systems
- Collaborative panel management - A case study of panelist incentivization
- Turning the super tanker - The migration from a postal to online methodology
- Digital moms - A research community, NOT a panel
- Analytic implications of panel data quality - The role of panel recruitment
- Panel-based mobile online research - Why mobile online questionnaires contribute to improve data quality?
- Measuring the value of respondent engagement - Innovative techniques to improve panel quality
- Don’t ask. Listen.
 | Purchase the complete collection with all papers from Panel Research 2008 - The Wider Business Spectrum for only | |
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