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BackCultural differences: draw or barrier?
Research Papers
Cultural differences: draw or barrier?
- Optimizing engagement in multinational online communities
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ESOMAR Excellence Award Nominee - Best Paper 2009/2010 This presentation summarizes research findings on cultural differences across Communispace-run multinational communities, and extends previous research by exploring how members of multinational communities engage in specific research activity types, how online community members choose to frame their interactions when they do engage, and what kinds of language members use to express emotion. Implications for how companies and market researchers can optimize engagement in online communities are discussed.
Author(s): Manila Austin
Date of publication: 29-10-2009
ISBN: 92-831-0238-X
Order Code: S339
Number of pages: 20
Themes: Online Research
Conference collection: Online Research 2009
All papers from Online Research 2009:
- Cultural differences: draw or barrier?
- Optimizing engagement in multinational online communities - Tweetmiotics
- Using Twitter as a consumer centric research tool - How to be successful in co-creation research?
- The Swarovski innovation research community - Social media trends around the world!
- The Global Web Index (GWI) - Inspiring change
- Innovative methods and integrated advertising - Bloggers as research partners
- It works for us but does it work for them?
- How online research communities work for consumers invited to participate - The sourcing challenge
- Remedying the differences due to multiple online panel sources - Online community platforms
- A macro-overview and case study - Mobile interviewing
- The next frontier of data collection - The future consumer
- Co-creating the 2020 kitchen - Innovative online research
- The US presidential campaign of Barack Obama case study - Getting answers without asking questions
- The evaluation of a TV programme based on social media - Best practices in mobile research
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