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BackIt works for us but does it work for them?
Research Papers
It works for us but does it work for them?
- How online research communities work for consumers invited to participate
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ESOMAR Excellence Award Nominee - Best Paper 2009/2010 Researchers and marketing organisations are embracing online research communities. But what about the people that ‘get marketed to’ and ‘researched’? Are consumers, customers, citizens, people, us (you and me when we are not at work!) likely to participate in and be more open and honest in online research communities compared to other research methodologies? This presentation explores the benefits that members receive by being part of an online research community and the resultant validity of the ‘data’ captured using the technique.
Author(s): Ray Poynter, Steven Cierpicki, Daniel Alexander, Stephanie Alchin, Lou Rubie
Date of publication: 29-10-2009
ISBN: 92-831-0238-X
Order Code: S339
Number of pages: 16
Themes: Online Research
Conference collection: Online Research 2009
All papers from Online Research 2009:
- Cultural differences: draw or barrier?
- Optimizing engagement in multinational online communities - Tweetmiotics
- Using Twitter as a consumer centric research tool - How to be successful in co-creation research?
- The Swarovski innovation research community - Social media trends around the world!
- The Global Web Index (GWI) - Inspiring change
- Innovative methods and integrated advertising - Bloggers as research partners
- It works for us but does it work for them?
- How online research communities work for consumers invited to participate - The sourcing challenge
- Remedying the differences due to multiple online panel sources - Online community platforms
- A macro-overview and case study - Mobile interviewing
- The next frontier of data collection - The future consumer
- Co-creating the 2020 kitchen - Innovative online research
- The US presidential campaign of Barack Obama case study - Getting answers without asking questions
- The evaluation of a TV programme based on social media - Best practices in mobile research
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