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BackOnline community platforms
Research Papers
Online community platforms
- A macro-overview and case study
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This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform – the multi-client market research online community – and includes a case study showing how this type of community environment has been used to derive insights from people suffering from serious pulmonary illnesses.
Author(s): James Kennedy, Laurent Verard
Date of publication: 29-10-2009
ISBN: 92-831-0238-X
Order Code: S339
Number of pages: 17
Themes: Online Research
Conference collection: Online Research 2009
All papers from Online Research 2009:
- Cultural differences: draw or barrier?
- Optimizing engagement in multinational online communities - Tweetmiotics
- Using Twitter as a consumer centric research tool - How to be successful in co-creation research?
- The Swarovski innovation research community - Social media trends around the world!
- The Global Web Index (GWI) - Inspiring change
- Innovative methods and integrated advertising - Bloggers as research partners
- It works for us but does it work for them?
- How online research communities work for consumers invited to participate - The sourcing challenge
- Remedying the differences due to multiple online panel sources - Online community platforms
- A macro-overview and case study - Mobile interviewing
- The next frontier of data collection - The future consumer
- Co-creating the 2020 kitchen - Innovative online research
- The US presidential campaign of Barack Obama case study - Getting answers without asking questions
- The evaluation of a TV programme based on social media - Best practices in mobile research
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