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Research Papers
Best practices in mobile research
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Mobile Internet access is emerging as an alternative to Internet access on desktop or laptop computers. Members of online panels can receive invitations to surveys on their mobile devices, and data collection from respondents using mobile devices is becoming a reasonable channel for market researchers. This presentation focuses on web-based data collection on mobile devices and identifies a number of challenges in conducting research in this setting. Various options of presenting surveys on mobile devices are reviewed, primarily targeting the common denominator of capabilities, and by reducing the amount of information presented to respondents and the decision space available to them at any given moment in time.
Author(s): Manuel Zahariev, Chris Ferneyhough, Chris Ryan
Date of publication: 29-10-2009
ISBN: 92-831-0238-X
Order Code: S339
Number of pages: 16
Themes: Online Research
Conference collection: Online Research 2009
All papers from Online Research 2009:
- Cultural differences: draw or barrier?
- Optimizing engagement in multinational online communities - Tweetmiotics
- Using Twitter as a consumer centric research tool - How to be successful in co-creation research?
- The Swarovski innovation research community - Social media trends around the world!
- The Global Web Index (GWI) - Inspiring change
- Innovative methods and integrated advertising - Bloggers as research partners
- It works for us but does it work for them?
- How online research communities work for consumers invited to participate - The sourcing challenge
- Remedying the differences due to multiple online panel sources - Online community platforms
- A macro-overview and case study - Mobile interviewing
- The next frontier of data collection - The future consumer
- Co-creating the 2020 kitchen - Innovative online research
- The US presidential campaign of Barack Obama case study - Getting answers without asking questions
- The evaluation of a TV programme based on social media - Best practices in mobile research
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