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BackA human centred innovation approach
Research Papers
A human centred innovation approach
- Why market researchers and product designers should be best friends
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This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong interdisciplinary (internal) collaboration of researchers and designers for being successful in open innovation is emphasized. Only the combination of external co-creation and internal collaboration make open innovation programs successful. Embracing a human-centered innovation approach means also to intervene in existing structures of power within the company which are built upon hierarchy.
Author(s): Michael Bartl , Steffen Hück, Andreas Beer
Date of publication: 19-11-2009
ISBN: 92-831-0239-8
Order Code: S340
Number of pages: 17
Themes: Qualitative Research
Conference collection: Qualitative 2009
All papers from Qualitative 2009:
- Even better than the real thing
- Understanding generation Y’s definition of ‘authenticity’ for the Levi’s brand - If you got it, you flaunt it
- How Unilever approached the task of enhancing engagement with consumer insight - From spinning a yarn to weaving a rich tapestry
- Inspirations from Bollywood and cricket - Market research
- The pathway from consumer needs to final products - Semantic mining or what we can read between the lines
- How to uncover concealed insights from qualitative data - What women want
- Exploring quantitative patterns underlying qualitative stories - A human centred innovation approach
- Why market researchers and product designers should be best friends - Deeply understanding the mind to unmask the inner human
- Integrating qualitative methods with biometrics
- Exploring consumers’ minds in response to TV commercials - Brands and consumers co-creation
- A collaboration panel - Shedding light on the digital grey areas of teen dating violence
- Respondents as co-creator in the research process - Stripping the wall paper
- Using technology to reach the \'out-of-reach\' answers - Cognitive Interviewing
- What qualitative researchers can learn from police investigating techiques - A deep dive into the mind
- Exploring the subconscious with guided relaxation - Mind games
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