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BackMeeting business needs by meeting patient and caregiver needs
Research Papers
Meeting business needs by meeting patient and caregiver needs
Using online communities to be an empathetic partner
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The online sharing of health-related information has led a grassroots revolution, with technologies like ListServs enabling physicians to share best practices, and public forums like Diabetes.org enabling information exchange. But until recently, uncertain about remaining compliant with regulations governing adverse event reporting and off-label usage, healthcare providers and pharmaceutical companies have been conspicuously absent from the web 2.0-enabled conversation. This presentation shares what Communispace, a provider of private market research online communities (MROC s), and 15 of their pharmaceutical and health care clients learned about recruiting, engaging, and generating business-changing insights from patients and healthcare professionals. while remaining compliant with the myriad of regulations governing privacy, off-label usage, and adverse event reporting.
Author(s): Julie Wittes Schlack, Michael Jennings
Date of publication: 03.03.2010
ISBN: 92-831-0240-1
Order Code: 54721_04
Number of pages: 18
Themes: Healthcare / Pharmaceutical
Conference collection: Global Healthcare 2010
All papers from Global Healthcare 2010:
- Health 2.0
Social media as the central nervous system for learning about epilepsy - Identifying global targets
An innovative approach to getting it right! - Corporate wellness
Wellbeing in the Indian BPO sector - And they lived happily ever after...
Analysing user generated content on social media to increase the elderly\'s quality-of-life - Meeting business needs by meeting patient and caregiver needs
Using online communities to be an empathetic partner - Legally brown
New approaches to tackle teen’s avoidance of sun protection - Against all odds!
Using unconventional research to establish a life-changing migraine treatment as the leading OTC brand in a saturated market environment - Healthy business
The emergence of the new discipline of business outcomes modeling - A healthy dose of normality
How research with “typical healthy people” can deepen our understanding of diseases - Recognizing hidden factors in healthcare innovation
A high reliability operating room for Mayo Clinic - We learn…patients benefit
Conducting sensitive qualitative research with pulmonology patients in an online environment - Improving cancer prevention and communication
Two case studies from the portfolio of Designmatters
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