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BackHealth 2.0
Research Papers
Health 2.0
Social media as the central nervous system for learning about epilepsy
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ESOMAR Excellence Award Nominee - Best Paper 2009/2010 This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over 39,000 unique online conversations, the natural language and sentiment of people towards the disease is demonstrated.
Author(s): Annelies Verhaeghe, Niels Schillewaert, Rudi Van Campenhout, René Hansen
Date of publication: 03.03.2010
ISBN: 92-831-0240-1
Order Code: 54721_05
Number of pages: 16
Themes: Healthcare / Pharmaceutical
Conference collection: Global Healthcare 2010
All papers from Global Healthcare 2010:
- Health 2.0
Social media as the central nervous system for learning about epilepsy - Identifying global targets
An innovative approach to getting it right! - Corporate wellness
Wellbeing in the Indian BPO sector - And they lived happily ever after...
Analysing user generated content on social media to increase the elderly\'s quality-of-life - Meeting business needs by meeting patient and caregiver needs
Using online communities to be an empathetic partner - Legally brown
New approaches to tackle teen’s avoidance of sun protection - Against all odds!
Using unconventional research to establish a life-changing migraine treatment as the leading OTC brand in a saturated market environment - Healthy business
The emergence of the new discipline of business outcomes modeling - A healthy dose of normality
How research with “typical healthy people” can deepen our understanding of diseases - Recognizing hidden factors in healthcare innovation
A high reliability operating room for Mayo Clinic - We learn…patients benefit
Conducting sensitive qualitative research with pulmonology patients in an online environment - Improving cancer prevention and communication
Two case studies from the portfolio of Designmatters
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