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Healthy business
The emergence of the new discipline of business outcomes modeling
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Forecasting of new pharmaceutical products is in the midst of a revolution. Good forecasts must increasingly control for the impacts of health outcomes research, market access, pricing, and promotional response on usage and sales. Fortunately, the forecasting state-of-the-art has advanced to the point where each of these factors can now be successfully and explicitly accounted for. When these related but previously distinct disciplines are fully integrated with new product forecasting, the result is the ability to help pharmaceutical companies anticipate and manage the volume, revenue, and profit implications of business decisions. These new capabilities are collectively called “business outcomes modeling”.
Author(s): Kenneth L. Sobel
Date of publication: 03.03.2010
ISBN: 92-831-0240-1
Order Code: 54721_09
Number of pages: 11
Themes: Healthcare / Pharmaceutical
Conference collection: Global Healthcare 2010
All papers from Global Healthcare 2010:
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Using online communities to be an empathetic partner - Legally brown
New approaches to tackle teen’s avoidance of sun protection - Against all odds!
Using unconventional research to establish a life-changing migraine treatment as the leading OTC brand in a saturated market environment - Healthy business
The emergence of the new discipline of business outcomes modeling - A healthy dose of normality
How research with “typical healthy people” can deepen our understanding of diseases - Recognizing hidden factors in healthcare innovation
A high reliability operating room for Mayo Clinic - We learn…patients benefit
Conducting sensitive qualitative research with pulmonology patients in an online environment - Improving cancer prevention and communication
Two case studies from the portfolio of Designmatters
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