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BackImproving cancer prevention and communication
Research Papers
Improving cancer prevention and communication
Two case studies from the portfolio of Designmatters
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The focus of this session is on design research methodologies and lessons learned from two designcentric case studies for cancer education and prevention awareness campaigns from the portfolio of projects developed by Designmatters at Art Center. The “Es Tiempo” campaign challenged students to create communications persuading Latinas to comply with clinical guidelines for cervical-cancer screening and treatment. The “Family Plz” campaign provided the opportunity to communicate about colorectal cancer prevention to a younger demographic by exploring social media platforms. Both campaigns provide a relevant jumping-point for a discussion about the value of design thinking and a multidisciplinary approach for improved innovation outcomes as well as engaging, contemporary public health messaging.
Author(s): Mariana Amatullo, Elena Salij
Date of publication: 03.03.2010
ISBN: 92-831-0240-1
Order Code: 54721_13
Number of pages: 17
Themes: Healthcare / Pharmaceutical
Conference collection: Global Healthcare 2010
All papers from Global Healthcare 2010:
- Health 2.0
Social media as the central nervous system for learning about epilepsy - Identifying global targets
An innovative approach to getting it right! - Corporate wellness
Wellbeing in the Indian BPO sector - And they lived happily ever after...
Analysing user generated content on social media to increase the elderly\'s quality-of-life - Meeting business needs by meeting patient and caregiver needs
Using online communities to be an empathetic partner - Legally brown
New approaches to tackle teen’s avoidance of sun protection - Against all odds!
Using unconventional research to establish a life-changing migraine treatment as the leading OTC brand in a saturated market environment - Healthy business
The emergence of the new discipline of business outcomes modeling - A healthy dose of normality
How research with “typical healthy people” can deepen our understanding of diseases - Recognizing hidden factors in healthcare innovation
A high reliability operating room for Mayo Clinic - We learn…patients benefit
Conducting sensitive qualitative research with pulmonology patients in an online environment - Improving cancer prevention and communication
Two case studies from the portfolio of Designmatters
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