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ESOMAR PUBLICATIONS Back
BackBillion Dollar Baby
Research Papers
Billion Dollar Baby
Leveraging Mobile Technology for Research Applications in India
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ESOMAR Excellence Award Nominee - Best Paper 2009/2010 India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India’s diverse audience. The exhilarating growth in mobile phone penetration offers marketers and researchers an opportunity to tap into this burgeoning and fast evolving Indian audience – in a time-efficient and cost-effective manner. Yet adoption of mobile based research has been fairly limited worldwide, more so in India. This paper addresses these barriers and showcases mobile based applications that are increasingly gaining attractiveness for data collection, in or out of MR, within India.
Author(s): Madhumita Chakraborty, Sandeep Arora
Date of publication: 20.04.2010
ISBN: 92-831-0241-X
Order Code: 55209_11
Number of pages: 20
Themes: Region, Media, Technology, Ethnographic Research, Online Research
Conference collection: Asia Pacific 2010
All papers from Asia Pacific 2010:
- The threat of disintermediation to “traditional” research
- Billion Dollar Baby
Leveraging Mobile Technology for Research Applications in India - Migration to new online and hybrid methodologies in Asia
an Asia Pacific case study - Shoppers of Asia
A comparative study on differences and similarities - Will Twitter change the way that market researchers communicate?
- Listening to the sounds of silence
- Relevant pieces to the Chinese Media Puzzle
- Synergistic co-creation
A blend of art and science - Pre market evaluation of new consumer durable brands in Asian markets
An innovative and transparent prediction methodology - Measuring Emotions
Is China Different? - Market research
The pathway from consumer needs to final products
 | Purchase the complete collection with all papers from Asia Pacific 2010 for only | |
| EUR 150.00 Members price: EUR 120.00 More information | | |