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BackLooking for Eric
Research Papers
Looking for Eric
In the search of the hub consumers
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ESOMAR Excellence Award Nominee - Best Paper 2009/2010 A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing campaigns on a social network and those who will provide online ways to defend the company or the brand from attacks in the net. Traditional procedures, such as judicial measures, from the point-of-view of speed of action are useless to defend the brand and can even amplify the damage.
Author(s): Luiz Sá Lucas, Leonardo Soares, Ricardo Lopes
Date of publication: 21.05.2010
ISBN: 92-831-0242-8
Order Code: 55504_14
Number of pages: 21
Themes: Media, Marketing Theory, Social Research, Technology, Online Research
Conference collection: Latin American Conference 2010
All papers from Latin American Conference 2010:
- When worlds collide
Global brands meet local culture - A look to the global crisis in Latin America
Learning from the Mexican consumer experience - We are alive, we are still a target!
- The evolved consumer
Where will be consumers standing after the storm - Seizing opportunities inside the crisis
Increasing the value of a pasta brand, case study - Beleza natural
Expanding from the base of the pyramid - Forecasting a market in a chaotic environment
Learnings from Ecuador a highly volatile economy - Social media and market research in Latin America
Enemies or best friends? - Decoding the digital needs
In search of the hub consumers - Webnography: A new market survey technique
Space turning into virtual territory - Looking for Eric
In the search of the hub consumers - Me to We Research: digital characters
A new way of looking at ourselves - Effective semiotic codes in adolescents
- Latin eye tracking
Successful regional use of a neurophysiologic technology
 | Purchase the complete collection with all papers from Latin America 2010 The innovation journey for only | |
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