For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
SHOPPING BASKET
Your basket is empty
If you are an ESOMAR Member, please login to obtain Member Prices.
ESOMAR PUBLICATIONS Back
BackLatin eye tracking
Research Papers
Latin eye tracking
Successful regional use of a neurophysiologic technology
| PDF Version (download) EUR 15.00 Members price: EUR 12.00 |  |
The case describes the application of the Eye Tracking neurophysiologic technology in the advertising evaluation of Aceite Z with Super Fry, product of the multinational Team Foods. The television commercial created to halt the product’s drop in sales was evaluated both in its finished version as well as in animatic, which allowed testing the tool’s applicability in both scenarios. The case includes the successful migration of an evaluation methodology being used by the company, to the use of neurophysiology through the homologation of the measuring standards, producing positive sales results for the brand.
Author(s): Carolina Posada, Catalina Rozo
Date of publication: 21.05.2010
ISBN: 92-831-0242-8
Order Code: 55504_17
Number of pages: 16
Themes: Region, Best Practice, Branding, Technology, Advertising Research
Conference collection: Latin American Conference 2010
All papers from Latin American Conference 2010:
- When worlds collide
Global brands meet local culture - A look to the global crisis in Latin America
Learning from the Mexican consumer experience - We are alive, we are still a target!
- The evolved consumer
Where will be consumers standing after the storm - Seizing opportunities inside the crisis
Increasing the value of a pasta brand, case study - Beleza natural
Expanding from the base of the pyramid - Forecasting a market in a chaotic environment
Learnings from Ecuador a highly volatile economy - Social media and market research in Latin America
Enemies or best friends? - Decoding the digital needs
In search of the hub consumers - Webnography: A new market survey technique
Space turning into virtual territory - Looking for Eric
In the search of the hub consumers - Me to We Research: digital characters
A new way of looking at ourselves - Effective semiotic codes in adolescents
- Latin eye tracking
Successful regional use of a neurophysiologic technology
 | Purchase the complete collection with all papers from Latin America 2010 The innovation journey for only | |
| EUR 150.00 Members price: EUR 120.00 More information | | |