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Research Papers   

Sensitive subject in a sensitive market: Researching erectile dysfunction in Saudi Arabia

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EUR 15.00
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This paper discusses the problems of researching sensitive subjects in a conservative Islamic country such as Saudi Arabia. Using erectile dysfunction as a specific example, the paper discusses the avenues which have been explored and the crucial steps taken to achieve a successful outcome.

Author(s): Jim Ryan
Date of publication: 22.02.2004
ISBN: 92 831 1352 7
Order Code: S276-02
Number of pages: 9
Themes: Healthcare / Pharmaceutical
Conference collection: Global Healthcare 2004

Purchase the complete collection with all papers from Global Healthcare 4 (2004) for only
EUR 150.00
Members price: EUR 120.00
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