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Research Papers
Sensitive subject in a sensitive market: Researching erectile dysfunction in Saudi Arabia
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This paper discusses the problems of researching sensitive subjects in a conservative Islamic country such as Saudi Arabia. Using erectile dysfunction as a specific example, the paper discusses the avenues which have been explored and the crucial steps taken to achieve a successful outcome.
Author(s): Jim Ryan
Date of publication: 22.02.2004
ISBN: 92 831 1352 7
Order Code: S276-02
Number of pages: 9
Themes: Healthcare / Pharmaceutical
Conference collection: Global Healthcare 2004
All papers from Global Healthcare 2004:
- Consumer choice for over-the-counter drugs and supplements in the health care arena
Approaches to a macro-database across topics - Sensitive subject in a sensitive market: Researching erectile dysfunction in Saudi Arabia
- Mirror, mirror on the wall - Are we the same for all?
Moving beyond patient literature to disease management:
Qualitative segmentation of diabetics to empower physicians to address the persona behind the face - Generating market insight
Easier said than done? - Finding a place in the moving market of information supplies
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