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Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
|Author(s): Philip De Wulf, Emmanuel Verhagen, Masoud Golshani-Shirazis
Collection: Panel Research 2008
Keywords: Access Panels, Web Panel, Employee Research
Members: EUR 12.00
It is time to rethink the traditional panel business’ business model (from completes to Cost per View / Cost per Lead) and look at value we can add for clients at higher levels. Developing proprietary panels of users by leveraging in-house competencies on community building and combining them with state-of the art information elicitation techniques (also known as Intuitive Response Systems or IRS) enables clients to improve their bottom line. We will illustrate this with a case study on improving Vodafone‘s employer branding while boosting hard recruitment response.