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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Eye tracking
Beyond qualitative techniques
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Author(s): Idalia Garza Collection: WM3 - Worldwide Multi Media Measurement 2009 Keywords: Advertising Research, Eye Tracking  ESOMAR Excellence Award Nominee - Best Paper 2008/2009 |
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| EUR 15.00 Members: EUR 12.00 |  |
Audience quality attention to advertising media has been a concern to marketers for a long time. Are audiences just viewing a product? Or are they really observing and becoming aware of the brands, products and their benefits when they are advertised on TV?
Date of publication: 07.05.09
ISBN: 92-8310233-9
Order Code: S337
Number of pages: 15
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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