Eye tracking
Beyond qualitative techniques

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Author(s): Idalia Garza
Collection: WM3 - Worldwide Multi Media Measurement 2009
Keywords: Advertising Research, Eye Tracking

ESOMAR Excellence Award Nominee - Best Paper 2008/2009
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EUR 15.00
Members: EUR 0.00

Audience quality attention to advertising media has been a concern to marketers for a long time. Are audiences just viewing a product? Or are they really observing and becoming aware of the brands, products and their benefits when they are advertised on TV?




Date of publication: 07.05.09
ISBN: 92-8310233-9
Order Code: S337
Number of pages: 15

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